10 Tips to optimise your website for the mobile market

mobile websiteWhen it comes to getting the most out of a website for a business it is best to have two versions of it. Your main site will be the fully loaded and in depth display of your business, while the second will be a trimmed down version that is friendly for mobile users, no matter what phone system they are using. The following tips will help create the guideline to use when creating the mobile version of your company’s website.

You want to consider this video first from Google, to help you understand why mobile users should not be neglected:

Tip #1: Avoid using flash or java to reach both iPhone and Android users.

You may have an excellent and interactive site that uses things like Adobe Flash or Java, which can be great, but will not work for mobile users. There is a large shard of the mobile market that uses iPhones and they are not compatible with Flash of Java. You would not want to be unable to reach those users for the sake of decoration.

Tip #2: Make sure you use responsive coding to make it adapt to different devices.

Whether your site is based off of available themes or is built from scratch by a professional, you need to make use of responsive coding. It is simply the programming that detects what sort of device is accessing the website and adapts the displayed page to fit. If you’ve ever visited a website on a phone and the page is filled with microscopic text, it is an example of responsive programming.

Tip #3: Keep your mobile content simple.

Just as you want to avoid over complicated or incompatible programming, you also want to keep your content simple and to the point. You don’t want a lot of texts or large images trying to get crammed into a small screen. Keep your mobile content succinct.

Tip #4: Use sources like Instagram for already formatted images for mobile.

If your site typically has a lot of photographs, or simply want to include more pictures in the mobile version, using Instagram to store and access them is a convenient way to already have them optimized for mobile display.

Tip #5: Keep the site secure for yourself and customers.

Be sure that on your end you keep security in mind by frequently changing administrator passwords. For the customers, make sure the sites security certificates and encryption are up to date and compatible with mobile devices. They should have a sense of security for purchases that they would have in person.

Tip #6: Frequently test before and after release to make sure it stays compatible.

Even when using the most up to date software things may not always run smoothly. Technology is always being updated and repaired, which can in turn affect previous settings that worked before. Access the mobile site before release and on a regular basis afterward to make sure that it remains adaptive and functional. You can even use emulator software to test how it appears on devices you don’t have access too.

Tip #7: Use automatic redirection to help mobile users view the best version of the site.

Trying to view a company’s website that is not optimized for mobile can be near impossible on smaller screens, so just having a link to the mobile version is not effective. Using coding that either automatically redirects them to the mobile version, or prompts them to switch is crucial.

Tip #8: Capture mobile users feedback if they switch to the regular site on their device.

Programs like Qualaroo can help capture mobile feedback and help answer questions regarding the user’s choice to either switch back to the standard website or decline viewing the mobile version.

Tip #9: When planning the mobile website, use a similar sized sheet of paper for sketching.

If you are unsure how to begin planning a mobile website start with a sheet of paper and draw out the dimensions of mobile device screens. Phones in particular can vary quite a bit in how tall and wide they are. Using a larger layout and then scaling down can produce less effective results. Design in a smaller space for a better grasp on what the finished product should look like.

Tip #10: Do research and emulate the most effective and popular themes for your own business.

When you first begin to plan your mobile website, do some research and browse the mobile website of other companies. Knowing what you are competing against, or what is most popular among users can help you create a more effective mobile site.